Toronto, ON, Canada, Friday March 7th, 2008 - Scotia Bank and the Festival management Committee (FMC) of CARIBANA announced earlier today, a two year partnership that will see Scotia Bank become the title sponsor of North America's largest Caribbean festival (CARIBANA). The announcement was made at CARIBANA's first press conference for 2008 at the Scotia Plaza with Mayor David Miller and various members of the press present.
According to Mr Joe Halstead (Chairman of the FMC), the intitial agreement is for a two year term and Scotia Bank has also requested the 'right of refusal' for another three years if all goes well. "We are proud to have one of Canada's premier banks as our title sponsor, which is not only important as far as the funding of the festival for 2008, but it also sends a message to the rest of corporate Canada that it is okay to come on board and join in to support CARIBANA".
Scotiabank is involved in over 50 countries and contributes to $43 million in sponsorships and donations annually. "The partnership is a natural fit for Scotiabank", says Chris Hodson (Scotiabank). "We've been involved in the Caribbean for many years and in fact our very first branch outside of Toronto was opened in Kingston, Jamaica in 1889. It represents who we are as an international organization and all of our people that work within Scotiabank around the world. Our main goal is to make CARIBANA the best cultural event it can be. Scotiabank wants to support the FMC with what it wants to do and make this a wonderful event for Torontonians and visitors to the city to show what a great city we're in".
Scotiabank CARIBANA kicks off with 'Carnivalissma' on June 6th-10th and will culminate with the parade and festival concert August 2nd and 3rd, 2008. For more information visit http://www.caribanafestival.com/ or http://www.scotiabank.com/.
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